When your website conversion rate isn’t as high as it could be, it’s easy to blame your customers. “They don’t want to buy from me,” you might think. “They don’t understand what my product does.” But this couldn’t be further from the truth. There are many reasons why your website conversion rate may not be where you want it to be, and many of them have nothing to do with your customers at all.
Top Reasons Your Website Conversion Rate Is So Low
Here are eight common culprits that are keeping your conversion rate low:
1. Ditchy Trust Signals
When someone lands on your site, they need to trust you and feel safe doing business with you. If they see anything that makes them think twice about doing so, they’ll leave as quickly as possible. This includes things like:
- Corrupt or missing images
- Broken links
- Unprofessional copywriting
2. Poor Website Navigation
Having a clear navigation system can help increase the website conversion rate by up to 80%. If visitors can’t find what they’re looking for on your site, they’ll leave and never return. If you have too many options or aren’t clear about what each link leads to, people will get lost and give up on their search.
3. Addressing The Wrong Traffic
If you're not getting the right traffic to your website, then you're unlikely to convert visitors into leads. The solution to this problem is to optimize your website for specific keywords. This will help attract the right kind of people who are more likely to convert. This will help you determine what type of traffic you want to attract in the future.
4. Targeting Irrelevant Keywords
Keyword research is often overlooked in favor of other SEO tactics. However, it's one of the most important aspects of SEO, and you should always be on top of it. You might have a website with great content, but if people aren't searching for your keywords, you won't get any conversions. Defining your target audience and their pain points through keyword research can help you find high-value keywords that will improve your website conversion rate.
5. Confusing Homepage
The biggest mistake people often make on a site's homepage is they create a cluttered mess. A confused customer will leave in a heartbeat. To avoid this problem, focus on one call to action and eliminate all distractions. If you're selling a product or service, feature it prominently on the homepage. If you have multiple products or services, group them in an easy-to-read format. If you're collecting email addresses, ensure they're front and center on the homepage, so visitors know exactly what they'll get when they sign up.
6. Complex Checkouts
If you're selling an item or service, your checkout process must be simple and easy for visitors. A confusing checkout process will turn away potential customers faster than anything else. They'll leave your site without buying anything because they don't want to deal with all the hassle of checking out.
7. Unconvincing Copies
Your product descriptions must be informative enough for visitors to understand exactly what they're getting when they buy from you, but not so long that it becomes a chore for them to read through! People aren't willing to spend time reading long paragraphs of text when other options are available. If your product descriptions aren't informative yet interesting enough, customers will move on.
Conversion rate optimization increases the number of visitors who perform the desired action on your website. In other words, it's about turning site visitors into customers. The reason why website conversion rate optimization is so important is that it's the difference between earning money and losing it. So if you are not getting desired results from your site, hire a professional web development service to incorporate the above CRO points.